'The many rolls Peto shot of The Beatles relaxing during breaks in filming Help! in 1965 did not even make it to picture editors' desks. The world can now see what the newspapers missed... Now These Days Are Gone by Genesis Publications.' The Independent
When photojournalist Michael Peto died in 1970, he left the University of Dundee an incredible 130,000 prints and negatives. In 2004, while archiving the work, the University found an astonishing collection – hundreds of photographs taken during the making of The Beatles' second feature film, Help!
Ringo: 'Every day when there's a break in filming you get a chance to see rushes of the scenes they shot the day before.' Paul: 'And that's hilarious because you get to see all the bits of the film where somebody mucked things up by laughing and forgetting their lines.'Michael Peto's photos capture The Beatles on the set of Help! at Twickenham Studios on Salisbury Plain, enjoying dinner at their Salisbury hotel, relaxing over tea and biscuits with their Help! co-stars, in the recording studio, and facing press the day their MBEs were announced to the world.
'Completely engrossing... a virtual museum of nostalgic photography contained within gilded pages.' Goldmine1965 was an incredibly important year for The Beatles. That summer Help! was not only the band's last feature film, it was their last stand as lovable mop-tops. In October they would record Rubber Soul and begin a period of unprecedented musical and lyrical innovation that would change the face of popular music forever. It was the year The Beatles evolved from mere pop stars into the most important band in history, icons of the age.
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While The Beatles were shooting their second feature film, Help! Michael Peto was working for The Observer Sunday newspaper – then the UK's most prestigious publication for photojournalists. His position ensured access to The Beatles over the course of a year. The new limited edition book NOW THESE DAYS ARE GONE features nearly 300 pictures of The Beatles that have never been published before.
Since 1974 Genesis has created signed limited edition books on behalf of authors and artists ranging from the Beatles to Buckingham Palace.
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