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Taken at the height of 'Elvis Mania' these extraordinary photographs are being published for the very first time.

Elvis & the Birth of Rock shows Elvis as he has never been seen before: on the telephone to a fan backstage; surrounded by beautiful women at a press conference; laughing with Bill Black on stage and performing the typical Elvis pouts, moves and shakes that made him worshipped and reviled in equal measure.

Elvis
click to enlarge
Elvis
click to enlarge
Elvis

1956 was a defining year for Elvis Presley as he quickly progressed from regional celebrity to national icon. His first Number One hit, 'Heartbreak Hotel,' came out in January and his first album, also a chart topper, was released in March.

On September 9th almost everyone in America who owned a television tuned in to watch Elvis's first appearance on the Ed Sullivan Show. It drew 60 million viewers, more than 80 per cent of the national TV audience.

In November Elvis's first film Love Me Tender opened to packed-out theatres. As his fame grew so did the intensity of his critics who saw Elvis as an oversexed enchanter; a danger to American culture who was leading teenagers to ruin.

'I instantly fell in love with Lew's work... The photos transported me to a very special time in music... I also immediately noticed an interaction and identification between Elvis and Lew - he had a sympathy for the young kid who was taking his photo, and showed it.'


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