'I have decided it is time to create one book in which I am totally involved so that it contains the pictures I like most, printed the way I would print them, even down to the text and design, with of course the help of Genesis. This book is for people who are interested in photography in the Sixties and in the way I saw my friends and depicted them in the best way that I could. Therefore, this book is me and that is why it will be the last one. The very last one.' - Astrid Kirchher

At Genesis, the emphasis is always on quality but our aim with WHEN WE WAS FAB is to surpass the high standards which have become our benchmark. Although collectors may be familiar with several of the images of the early Beatles and other musicians in Hamburg in this book, we believe that these photographs will never have been viewed in such an extraordinary quality of reproduction.

Each of the 41 images in this very large format book is finely printed in tri-tone (two runs of black plus warm grey) and image varnished. The text for the book is printed in gold ink onto a rich black background, following the exact layout created by Astrid Kirchherr. This is the largest format book yet produced by Genesis. Eleven of the images are included as large folding plates.